diff --git a/pmb/config/__init__.py b/pmb/config/__init__.py
index 708ff92d..5f6563fe 100644
--- a/pmb/config/__init__.py
+++ b/pmb/config/__init__.py
@@ -51,6 +51,7 @@ config_keys = ["aports",
                "jobs",
                "kernel",
                "keymap",
+               "locale",
                "nonfree_firmware",
                "nonfree_userland",
                "ssh_keys",
@@ -84,6 +85,7 @@ defaults = {
     "jobs": str(multiprocessing.cpu_count() + 1),
     "kernel": "stable",
     "keymap": "",
+    "locale": "C.UTF-8",
     "log": "$WORK/log.txt",
     "mirror_alpine": "http://dl-2.alpinelinux.org/alpine/",
     "mirrors_postmarketos": ["http://mirror.postmarketos.org/postmarketos/"],
@@ -109,6 +111,26 @@ is_interactive = sys.stdout.isatty() and \
     sys.stdin.isatty()
 
 
+# List of available locales taken from musl-locales package; see
+# https://pkgs.alpinelinux.org/contents?name=musl-locales
+locales = [
+    "C.UTF-8",
+    "ch_DE.UTF-8",
+    "de_CH.UTF-8",
+    "de_DE.UTF-8",
+    "en_GB.UTF-8",
+    "en_US.UTF-8",
+    "es_ES.UTF-8",
+    "fr_FR.UTF-8",
+    "it_IT.UTF-8",
+    "nb_NO.UTF-8",
+    "nl_NL.UTF-8",
+    "pt_BR.UTF-8",
+    "ru_RU.UTF-8",
+    "sv_SE.UTF-8"
+]
+
+
 #
 # CHROOT
 #
diff --git a/pmb/config/init.py b/pmb/config/init.py
index fa6a9f11..ae39ab6f 100644
--- a/pmb/config/init.py
+++ b/pmb/config/init.py
@@ -427,6 +427,16 @@ def ask_build_pkgs_on_install(args):
                                    default=args.build_pkgs_on_install)
 
 
+def ask_for_locale(args):
+    locales = pmb.config.locales
+    logging.info(f"Available locales ({len(locales)}): {', '.join(locales)}")
+    return pmb.helpers.cli.ask(args, "Choose default locale for installation",
+                               default=args.locale,
+                               lowercase_answer=False,
+                               validation_regex="|".join(locales),
+                               complete=locales)
+
+
 def frontend(args):
     require_programs()
 
@@ -483,6 +493,9 @@ def frontend(args):
     # Configure timezone info
     cfg["pmbootstrap"]["timezone"] = ask_for_timezone(args)
 
+    # Locale
+    cfg["pmbootstrap"]["locale"] = ask_for_locale(args)
+
     # Hostname
     cfg["pmbootstrap"]["hostname"] = ask_for_hostname(args, device)
 
diff --git a/pmb/install/_install.py b/pmb/install/_install.py
index a5a8d020..48b1877c 100644
--- a/pmb/install/_install.py
+++ b/pmb/install/_install.py
@@ -678,6 +678,7 @@ def create_device_rootfs(args, step, steps):
     logging.info(f'*** ({step}/{steps}) CREATE DEVICE ROOTFS ("{args.device}")'
                  ' ***')
 
+    suffix = f"rootfs_{args.device}"
     # Create user before installing packages, so post-install scripts of
     # pmaports can figure out the username (legacy reasons: pmaports#820)
     set_user(args)
@@ -698,6 +699,9 @@ def create_device_rootfs(args, step, steps):
         install_packages += args.extra_packages.split(",")
     if args.add:
         install_packages += args.add.split(",")
+    locale_is_set = (args.locale != pmb.config.defaults["locale"])
+    if locale_is_set:
+        install_packages += ["lang", "musl-locales"]
 
     pmb.helpers.repo.update(args, args.deviceinfo["arch"])
 
@@ -725,6 +729,12 @@ def create_device_rootfs(args, step, steps):
     # Set timezone
     pmb.chroot.root(args, ["setup-timezone", "-z", args.timezone], suffix)
 
+    # Set locale
+    if locale_is_set:
+        pmb.chroot.root(args, ["sed", "-i",
+                               f"s/LANG=C.UTF-8/LANG={args.locale}/",
+                               "/etc/profile.d/locale.sh"], suffix)
+
     # Set the hostname as the device name
     setup_hostname(args)